Inspire EX is an exhibition and showcase for events professionals held in Sydney. I went to the event two years ago to attend some educational seminars and found out that “What’s hot right now” in events was Mexican. Mexican, I thought, what are they on about? Nobody does Mexican.
And then the whole world exploded with a love of Mexico. You couldn’t open an airline magazine without seeing another article on Tulum and Sydney became inundated with Mexican restaurants selling authentic fish tacos.
So, I came to InspireEX 2014 to be updated on what was hot, attend the keynote presentation by John Daly and find out the best use of Social Media for Events from Yvonne Adele.
John Daly’s keynote presentation, “What’s so great about face to face,” was inspiring and made me wish I could go and work with him in Santa Barbara on all his fun and exciting events. His concepts of teamwork, site inspections and working with timelines were illustrated by lovely examples of events he had worked on like the restoration of a garden at a French chateau, transforming a generic hotel foyer with a Japanese theme and being serenaded by the Vienna boys’ choir while fixing flowers to an altar for the Pope.
The new trend of hybrid events was also discussed- that is the use of social media for low budget events. The example given was of a surfer who tweeted 25 of his friends which translated in 1 million followers of 100 mini coopers shining headlights on the ocean at midnight while the surfers rode their waves.
And one final tip- never marry a divorce attorney.
Yvonne’s presentation on the best use of social media for events was very practical and useful with lots of ideas on things that a business can implement in social media to increase their event reach. The key is planning activities for before, during and after the event itself and finding the remarkable that can be re-marketed. Yvonne’s top two pieces of advice were to create content which is compelling to share and use the next level of social media platform tools. Smart stuff.
So, what’s hot right now? Tell me already, you say!
Well, according to a panel of top event professionals- Mexican is OUT and Simple and Rustic is IN.
And it’s also called on trend now.
People are looking for:
- Extraordinary events
- Unique venues
- Visual memories
- Statement pieces
- Stand up dining
- Interactive meals
- East meets East cuisine e.g. Korean and US
- Green screen entertainment e.g. hologram of performer who is not actually present at the event
- The latest technology
- Engagement in events
Watch the world around you for simple and rustic stand up restaurants with East meets East cuisine popping up everywhere and articles about rustic and simple extraordinary colourful events appearing in your airline magazines. And remember you heard it from me first!
Well, after all the other InspireEX event reporters and twitterers anyway.
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