As I have previously stated, I am not much of a consumer. I don’t keep up with fashion and prefer to wear the styles and colours that suit me. I detest the societal pressure to look model thin and the requisite downsizing of sizes that goes with it.
That being said, I am so excited about the new H&M store that is opening in Sydney’s Macquarie Centre this Thursday. I haven’t been this excited since…well, since the first Australian store opened in Melbourne and I went to that one- currently the biggest H&M in the world as the young helpful sales assistant informed me. My favourite section is the comfy casual Logg clothing that I recently found in the Orchard Rd store in Singapore.
I first discovered H&M when I travelled to England to visit my grandparents. I just found that the pants fitted me better in European clothing brand shops. I was also taken to Zara on Oxford St, purchased a black ruffled skirt and a love affair with Spanish clothing brands commenced. Every overseas trip since then has included a trip to Zara and H&M in Europe, Asia and the Americas wherever possible.
After purchasing a t-shirt with an underwater fish scene in Las Vegas, I found the sub-brand Trafaluc and it is now my favourite section in a Zara store. When Zara opened in Sydney I was ecstatic, but this enthusiasm quickly turned to disappointment as I realised that in the tradition of many fashion outlets in Australia, we were at least one year behind all the European fashion.
The same could be said of the Sydney Mango shop, which went one step further and held leftover stock from Europe as far as I could tell as I found the exact same pair of black high heels that I had bought the previous year in Belgium. They used to have a great shop on the Gold Coast, but have now closed this along with all their other shops except for the flagship store in Melbourne and now distribute through David Jones.
On a recent trip to Barcelona, I saw the Desigual label. Very pretty and colourful, but a little too young and hip for me!
Now if I could just take a mental picture of my wardrobe so that I don’t end up buying the EXACT same top twice that would be great.